Digital marketing is booming with the help of the internet and technology. People go online to search and get anything that they need. With the Google AdWords exams, you can become certified and be considered as an expert in online advertising. The only thing you have to do is pass the two examinations: Google AdWords Fundamentals and one of the additional advertising product assessments.
As an aspiring advertiser, you should know your target audience. The Ultimate Guide to Google AdWords states that there are three types of online searchers:
1. “Informational searchers are people looking for general information on a topic. It’s usually hard to tell exactly what each person is looking for. One person might be doing research for a term paper. Another person might be killing time waiting for a bus. The vast majority of this group are not ready to buy and probably never will be.
2. Comparison searchers are definitely interested in your product but they’re still at the research stage, checking out reviews and comparing prices. Some folks from this group will be ready to buy in a matter of days or even hours, but for others it may be weeks, months, or possibly never.
3. Buyers are typing with one hand and their credit card in the other. They know exactly what they want and the only barrier to making a purchase is finding the right place and the right deal.”
It is a pay-per-click (PPC) advertising system of Google. It provides advertisers with two ways to get their clickable ads to appear in their search results: Google Search Network and Google Display Network.
1. Google Adwords Sign in
You need to create your Google Adwords account by signing up at Google Partners. You can choose your personal email for Individual certification or your agency’s email for company certification.
2. Google Adwords Log in
After logging in to your Google AdWords account, you will look for the link for the Certifications. Read the exam details carefully.
3. Google AdWords Certification
You have to take the first exam, which is the Google AdWords fundamentals assessment. After that, you can take the second. You can choose one from the various additional advertising product area assessments. When you have finished all of those, then you are officially certified.
For you to get certified, you need to know what kind of exams you are taking. The table below shows the format and content outline of the Google Ad certification exam:
Assessment
Number of Questions (Multiple Choice Type)
Time Allowed
Passing Score
Google AdWords Fundamentals exam
On July 24, 2018, Google AdWords was rebranded into Google Ads. It is still quite similar, but a few little changes were done to improve it. It was to simplify its advertising systems and give way to more convenience to its users.
Its description and idea have remained the same. It is a platform for those who want to delve into digital marketing and be experts at advertising online. It challenges your knowledge regarding concepts such as Value proposition of online advertising, Campaign setup and management, Measurement, and Optimization.
1. Google Ads Sign in
You need signup to Google Academy for Ads. You must use an email that is often used or an email that is associated with a Google Account.
2. Google Ads Log in
You must log in to the website and access the necessary information in the Academy for Ads. Everything is free for your perusal. The platform contains Google Ads certification, Google Analytics, etc.
3. Google Ads Certification
You’ll pick the Google Ads course that you want. You should first choose the Google Ads Fundamentals. It is a must for you since, without it, you cannot move on to the other assessments.
You have to understand that the content outline of Google Ads is the same as its previous versions. The difference that is prominent is its format. The number of questions and the time limit has slightly changed.
For you to know more about the assessments, here is a description of each as found in Google Ads Help:
Assessment
Description
Google Ads Fundamentals
The Google Ads Fundamentals assessment covers basic and intermediate concepts, including the benefits of online advertising and Google Ads, and best practices for managing and optimizing Google Ads campaigns.
The Search Advertising assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
The Display Advertising assessment covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
The Mobile Advertising assessment covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
The Video Advertising assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
The Shopping Advertising assessment covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.
Also, the format is as follows:
Assessment
Number of Questions (Multiple Choice Type)
Time Allowed
Passing Score
Google Ads Fundamentals exam
