The marketing strategy concentration gives you the knowledge and tools to become a great decision-maker and vital team member to any local or national corporation. This concentration focuses on using quantitative data and research to make informed and creative marketing decisions. You'll learn how to evaluate the effectiveness of marketing campaigns and make strategic business decisions.
Firms plan to expand marketing positions
Annual median wage for marketing managers
In enrollment growth within Cameron School of Business
By studying this concentration, students will be better prepared to pursue careers in marketing research, analytics, product management, and social media advertising. You'll also gain a deeper understanding of how data and analytics can be used in real-world marketing challenges, equipping you with the knowledge needed for emerging trends and technologies.
Oversee all marketing efforts of a company. Work with and manage a marketing team, lead initiatives in identifying audiences, build marketing campaigns, create budgets, and analyze results for future efforts.
Content Marketer Close Accordion Open AccordionProfessionals who enjoy the creative side of marketing should consider a position in content marketing. They work on creative writing for marketing materials, websites, and build out creative assets, like videos and infographics.
Brand Marketing Manager Close Accordion Open AccordionThis position oversees developing a brand identity and tailoring all marketing campaigns, materials, and messaging to support the brand. This role requires creativity and skills in data analysis, communication, and management. You must translate your vision for the brand into clear directives and campaigns.
Social Media Coordinator Close Accordion Open AccordionThese marketers play an essential role in establishing a company's presence on social platforms like LinkedIn, Facebook, Instagram, and more. They often deal directly with customers and are responsible for posting content while managing the social media calendar. It's essential to understand and analyze data analytics to adapt to changes.
Marketing Specialist Close Accordion Open AccordionThese professionals' responsibilities vary depending on their work environment. Some organizations develop and implement marketing strategies for specific brands. Smaller companies may have specialists working in all areas of marketing.
Students will learn how to analyze market trends, consumer behavior, and competitor actions to develop effective marketing plans. You will also explore various marketing tactics, such as segmentation, targeting, positioning, and promotional strategies, to create compelling campaigns that drive business growth and customer engagement.
We go beyond traditional classrooms, providing hands-on experiences that transform knowledge into action. Our commitment to applied learning empowers students to bridge theory with real-world challenges. We offer a range of opportunities specific to our Marketing Strategy and Professional Selling students such as:
We place a high priority on preparing students for internships and providing networking opportunities to meet potential employers. Providing all the opportunities you'll need to make connections that matter. Our students are highly successful securing opportunities with leading firms throughout the region and industry.
We also have a dedicated Career Success Center within Cameron that helps students discover their passions and achieve their professional career goals by providing career coaching and consultation as well as helping aid in your job search.
The Cameron Executive Network (CEN) is a volunteer network made up of current and retired business executives who are dedicated to enhancing the education and career development of undergraduate Cameron School of Business students through individual mentoring.
